Founded in 2021 by Pichaya Osothcharoenpol and Chaiyuth Yuthavoradejkul. Pichaya has product design background and became a prominent artist in Thailand for more than ten years, whereas Chaiyuth has extensive work experience in business and brand development with many leading corporate companies. We both share the same passion for art, design and décor. Ultimately, we want to create our own products that are good for others.
We advocate eco-friendly production and sustainable health in which some of our products are made of non-toxic, antibacterial materials and have minimal impact on the environment. We also love to explore new technology for better experience and adding them to our products.
Each alphabet of our brand “apercu”
stands for key components of
our brand philosophy.
A – Art
It is the basis and core inspiration for us to create and develop products for our customers.
P – Personalization
We aspire to tailor-made product for customers according to their characteristics and identity.
E – Experience
We want our customers to have meaningful experience with our products via technology and our
R – Responsibility
We are responsible for the society and environment. We implement our business ethically.
C – Connection
We believe everything is connected to one another. As our mission is to be responsible for society and offering products for better living. Once our customers purchase our products, they connectedly share the same purpose and become an integral part in this mission with us.
U – Universal
Ultimately, we want to be a brand for everyone regardless the race, nationality and gender.